The innovative always stands out and in this case, the originality and invention that Publicidad Alternativa has showed since its beginning, has deserved recognitions and really earned rewards.
In the current case, we write this note with a lot of pride for knowing that Publicidad Alternativa had the perfect finale for the year 2006 for obtaining the prized reward in the category Creativity in Media, in the last presentation of the ANDA awards.
This triumph was obtained thanks to the piece of work carried out for Kraft Foods of Venezuela that consisted on the labeling of vehicles for university students ¨Publicars¨ with a stunning particularity: the elaboration of a cover for the spare tire that simulates a gigantic cookie.
This company, that has placed to roll advertisement on the streets of Venezuela, also received this year a P&M award in the category of ¨Alternative Publicity Business¨. It seems that it has had a good year. It just rests to congratulate them and to wish them luck for the next one. |
